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  Title:

  Professor

  Teacher Group:

  Communication and Co-creation

  Web site

Classes

Contents Tourism Planning & Management, Heritage Tourism Planning & Management, Media Culture and Tourism

Class Content

Your research is USEFUL or USELESS?

My research motto is: Conduct a serious research survey on seemingly trivial things. I believe that the truth is actually hidden in seemingly USELESS things. There is no superiority or inferiority among research topics……
Universities’ greatest duty is to work hard at research topics that take time to produce results. Therefore, we are required to have the attitude of confirming facts and trying to see through the essence of the matter BY OURSELVES, not just because someone with a social title says it or because it is written in a reputable book……
I would like to be a researcher who is not afraid of criticism or loneliness, and follows the path I believe in.

Brief Outline of History & Achievements

Takayoshi Yamamura holds a PhD in urban engineering from the University of Tokyo. He is one of the pioneers of ‘Contents Tourism’ and ‘Anime Induced Tourism’ studies in Japan and he has served the Chair of several governmental advisory boards such as the Meeting of International Tourism Promotion through Animation Contents of The Japan Tourism Agency, etc. His main English work includes Contents Tourism and Pop Culture Fandom (Channel View Publications, 2020), Contents Tourism in Japan (Cambria press, 2017), Japanese Popular Culture and Contents Tourism (Routledge, 2016).

To Personal Page on Hokkaido University's Researcher Directory

Academic Society Affiliations

American Anthropological Association, Tourism & Travel Research Association, The Association for Asian Studies, The City Planning Institute of Japan, Architectural Institute of Japan.

E-mail

deko@cats.hokudai.ac.jp

Research Areas

Contents Tourism, Cultural Resource Management, Social and Community Development, Tourism Development, Popular Culture, Anime and Manga, Heritage Tourism

Interests

Please see my personal website for more information: http://yamamuratakayoshi.com/publications-list/