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  Title:

  Associate Professor

  Teacher Group:

  International Tourism Development

Classes

Inbound Tourism To Japan

Class Content

How do you study "inbound tourism?”

"Inbound" is now one of the most frequent words in mass-media. The term “inbound tourism,” is often used to refer to topics such as the explosive purchase power of Asian tourists, high popularity of Japanese powder snow "Japow" in Australian tourists, the impacts of the Olympic Games Tokyo 2020, and the COVID19 pandemic, but these are only "market trends" and do not account for all the types of "inbound tourism."

In this lecture, we will reconsider "inbound" not as a phenomenon or trend in Japan as a specific destination, but as an issue related to the competitiveness and sustainability of tourism in today's globalized world, mainly from a policy studies and management perspective.

As we consider the essence of "inbound tourism" in the world, Japan, and communities throughout this lecture and discussion, you may be able to answer questions like, "does Japan need a casino," "why is Japanese ramen gaining global popularity," or even "how long will Japanese people continue to admire Hawaii?"

Brief Outline of History & Achievements

Associate Professor ISHIGURO learned international relations in Universidad Iberoamericana in Mexico and then obtained a MA in international Economics Law from Yokohama National University (2008). He was a researcher at Japan Travel Bureau Foundation from 2008 to 2014. Since 2014, he has been at IMCTS where his research has centered on international tourism policies. In recent years, Associate Professor ISHIGURO has developed an interest in the destination management and organizations (DMO) and participated in the UNWTO project "City Tourism Performace Research" as a consultant. He is also a collaborative visiting professor at the CETT-UB: Barcelona School of Tourism, Hospitality and Gastronomy from 2017.

To Personal Page on Hokkaido University's Researcher Directory

Academic Society Affiliations

Japan Institute of Tourism Research, Japan Society for Tourism Studies, Japan Association of Regional Policy, Japan Association for Latin American Studies

E-mail

ishiguro@imc.hokudai.ac.jp

Research Areas

Destination management policies and organizations, international tourism policies (Spain and Latin America)