-
- Title:
- Professor
- Teacher Group:
- International Public Relations
Classes
International Business Management (Development Strategies)
Class Content
Case Study for the Global Strategy, Global Marketing, and Global Management
We will discuss case studies of global strategies of mainly Japanese companies. Group discussion deepens your understandings of many kinds of global strategies regarding for marketing and management. Learn about management structure (mission, strategy, operation), value chain, markenting mix, innovation, and global management.
Brief Outline of History & Achievements
Afther over 30 years of experience of a primary consultant of Nomura Research Institute, Ltd., one of the largest consulting firms in Japan, I've joined Hokkaido University since April of 2020.
To Personal Page on Hokkaido University's Researcher Directory
nakagawa@imc.hokudai.ac.jp
Research Areas
Marketing, Management, and Governance
Interests
Global Marketing, Marketing Strategy, Golobal Strategy, Competitive Strategy, Innovation, Business Development, Management, Human Resources, Knowledge Management, Governance